Failure to understand customer behavior

 Fail to understand customer behavior:

In our connected age, 'the customer is always right' rings true more than ever. For example, today's consumers expect small brick-and-mortar companies to accept credit cards and "currencies" like Apple Pay. And they demand quality customer service. If you don't deliver it, expect your customers to complain loudly on social media and with other communication tools.   

For better or worse, review sites and platforms amplify word-of-mouth marking.