Business failures and why they happened

 Poor management: The common reason for failures is a lack of business acumen on the part of the management team. Management is largely about attitude and thinking. In some instances, a business owner is the only senior-level person within a company, especially when a business is in its first year.

 Marketing Mishaps: Business owners often fail to prepare for the marketing needs of a company in terms of capital required, prospect reach, and accurate conversion-ratio projections. When companies underestimate the total cost of early market campaigns, it can be difficult to secure financing or redirect capital from other business departments to make up for the shortfall. So, a  business needs to plan ahead for marketing. A marketing budget and return on capital should be considered by marketers and form part of every marketing strategy and business plan. Any business should allocate a budget for marketing if they hope to succeed.

 Financing Hurdles:   A primary reason why small businesses fail is a lack of funding. In most instances a business owner is intimately aware of how much money is needed to keep operations running on a day-to-day basis, including funding payroll; paying fixed and varied overhead expenses, such as rent and utilities; and ensuring that outside vendors are paid on time; however, owners of failing companies are less in tune with how much revenue is generated by sales of products or services.  

 Bad location: Location can be everything for a larger or small business. There's a lot that goes into picking a location, including customer convenience, visibility, parking, nearby competition, the image you want to project, and your budget. It is not easy to get out of a commercial lease and switch locations, so a bad choice at the beginning can be a business breaker.

 Poor cash flow management: The other reason is that you may be sick of being told "cash is King", but it doesn't change the fact that poor cash flow management can lead to the demise of any business. Indeed, even a profitable business can fall victim to a crippling cash flow crisis, which is often caused by ineffective management, and high stock levels. Without access to sufficient growth capital, the business may not have the "fuel" it needs to grow. 

 Lack of transparency: A business that lacks authenticity is bound for a fast nose-dive. Practicing transparency in business and understanding your customers' needs go hand in hand. Just because you become the best new business of the week doesn't guarantee that you'll always stay at it. Keeping your market's demands in check and delivering quality products and services t all times will keep you rowing higher tides.